Advanced eCommerce features

Implement AR try-on by integrating body/face tracking SDKs (e.g., ARKit for iOS, ARCore for Android) with 3D product models in GLTF format, rendered on a live camera feed with gesture controls for sizing/rotation. Use model fitting ML to auto-scale assets to user measurements (from device sensors or quick onboarding scan), A/B test placement (PDP, cart), and track "try-on to add-to-cart" conversion lift.​

Best platforms: 8th Wall/Zappar (web-based AR, no app download), Snapchat Lens Studio (social AR), Apple RealityKit/Google ARCore (native), and Unity with 3D assets for furniture/clothes. Pair with CDN-hosted 3D models and edge compute to keep load times under 2s even on mid-range devices.​

Design loyalty with tiered points (purchase, reviews, referrals), gamified milestones (badges, streaks), and personalized "next reward" progress bars shown contextually (home, cart, profile). Backend tracks accrual/redemption via event streams, with push notifications for "almost there" moments; A/B test multipliers by segment to maximize repeat rate and LTV.

Use Stripe/Recharge for billing + Kafka/RabbitMQ event bus for subscription lifecycle events feeding XGBoost churn models (trained on usage, payment fails, support tickets). Add serverless functions for dynamic pricing (discounts based on tenure, basket value), with feature flags for safe rollout and real-time personalization via user profile cache.

Integrate Instagram/TikTok Shopping APIs to pull product catalogs into in-app feeds, with deep links from social posts to native cart add (Commerce API + App Links). Use webhooks for order sync back to social platforms, pixel tracking for attribution, and OAuth for influencer access to branded shoppable content.

Serve AI bundling/promos via edge-personalization layer (Cloudflare Workers, Next.js middleware) that calls lightweight rec models (embedding similarity or matrix factorization) pre-computed on user history and session data. Cache results in Redis (<50ms latency), fallback to rules-based if ML unavailable, and A/B test bundles at PDP/cart without blocking render.​

Subscriptions and loyalty deliver highest ROI for mid-sized retailers in 2026 (30-50% LTV uplift from recurring revenue), followed by AR (15-25% conversion lift, 20% return reduction). Prioritize based on margin profile: high-margin fashion/home gets AR first, consumables get subscriptions/loyalty.