Simplyfy – Personalized Loan Lending Application

Simplyfy transforms the lending journey with a seamless digital-first experience — delivering personalized loan rates, effortless document uploads, and real-time application tracking, so borrowers move from application to approval with speed, clarity, and confidence.

  • Industry
    FinTech
  • Services
    Loan, Banking
  • Business Type
    Finance
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An interesting story

Simplyfy is a modern, user-friendly loan lending platform built for a renowned Australian FinTech company. It simplifies the entire lending lifecycle, from lead generation to loan settlement, with an intuitive, digital-first experience. The platform empowers users to get personalized loan rates, upload necessary documents, and track their applications in real-time.

Key Features

  • Instant Rate Calculation: Users can check their loan rate for secured/unsecured loans within minutes.
  • Dynamic Application Flow: Guided steps for personal details, employment history, income, liabilities, and living expenses.
  • KYC & Identity Verification: Secure ID scanning and document uploads with real-time validation.
  • Bank Statement Integration: Automatic bank statement retrieval via secure APIs for faster processing.
  • Admin & CRM Integration: Loan details synced with HubSpot CRM and Origination platforms for end-to-end management.
  • Real-Time Status Tracking: Users are updated at every stage (lead created, additional info required, settled).
  • Fraud Prevention & Duplicate Detection: Smart pop-ups and validations prevent duplicate submissions.

Process Flow (Step-by-Step)

  1. Lead Generation
    • User provides contact details (name, phone, email).
    • Living situation is captured (owned, rented, living with relatives) with previous addresses if <3 years.
    • ID & family details collected and validated.
    • Loan type is selected, secured or unsecured.
  2. Loan Application Submission
    • User provides employment details (current & past if <3 years).
    • Income sources are detailed.
    • Accommodation and living expenses are entered.
    • All debts and liabilities are disclosed.
    • Application undergoes a final review checklist before submission.
  3. Bank Statement & ID Verification
    • User selects banking institution(s) to generate digital bank statements.
    • ID is scanned (mobile-friendly) and verified in real-time.
  4. Loan Processing & Approval
    • Loan application is synced with Origination platform.
    • Status updates are provided at every stage (additional info requested, approved, settled).
    • HubSpot CRM is updated automatically with contact & deal details for internal tracking.
  5. Loan Disbursement & Settlement
    • Upon approval, funds are disbursed.
    • Users can clear high-interest debts and manage a single, lower-interest monthly payment.

If you want to visualize how your borrower’s journey can look with zero paperwork and instant validation, let’s map it together.

   

Client Objective

  • Reduce manual intervention and paperwork.
  • Shorten the approval and disbursement cycle.
  • Enhance lead conversion through a guided, frictionless application process.
  • Integrate with CRM and Origination platforms for centralized data management.

If you’re still juggling multiple tools or spreadsheets for lead tracking, origination, and KYC, let us help you design a single source of truth for your lending data.

Problem Statement

Traditional lending processes were slow, involved multiple manual verifications, and caused significant drop-offs during the application stage. Users had to submit paper documents and wait for human verification, delaying approval times and impacting overall customer experience.

If you’re losing leads halfway through the funnel, let’s identify the biggest friction points and fix them with automation and better UX.


How We Solved It

We built Simplyfy with a ReactJS-powered front end for smooth UX and Laravel in the backend for robust API orchestration. Key integrations included:

  • KYC & Identity APIs: For real-time verification such as Equifax IDMatch, Trulioo, & Australian Document Verification Service.
  • Banking APIs: Basiq & Yodlee for secure statement retrieval.
  • CRM Integration: Automated contact and deal creation in HubSpot for seamless lead management.
  • Origination Platform Integration: Synced loan applications, statuses, and legal document storage.
  • Implemented error-handling workflows, duplicate application detection, and mobile-optimized ID scanning to improve completion rates.

If compliance checks or bank statement collection are slowing your approvals, we’re here to show you how to automate these steps securely, without adding complexity.

Outcomes & Impact

  • 60% faster loan approvals: Thanks to automated KYC and bank statement fetching.
  • 37% higher lead-to-loan conversion: Due to reduced drop-offs in the application flow.
  • $6,000+ average interest saved per borrower: Based on debt consolidation data.
  • Improved compliance: With built-in identity checks and secure data storage.
  • Streamlined operations: By integrating CRM, origination systems, and admin dashboards, saving significant manual effort.

If improving loan approval speed or reducing drop-offs is on your roadmap, we can share benchmarks and build you a path to similar results.

Tech Stack

  • Frontend: ReactJS (responsive UI, guided loan journey)
  • Backend: Laravel (API orchestration, business logic)
  • APIs/Tools: KYC/AML verification APIs, Basiq, Yodlee for bank data, HubSpot CRM, Origination interface, NFCAPI

We don’t just create apps, we optimize conversion, automate compliance, and cut down approval cycles.

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Blueprint Your Lending Platform for Faster Growth

Architect digital lending journeys with instant KYC, zero paperwork, and real-time approval, all while boosting conversion and automating compliance at every step