Novela

Transforming Romanian literary culture with a scalable, reader-first eCommerce platform

We partnered with Novela.ro to redesign and develop a sophisticated online bookstore that harmonizes rich literary content with seamless shopping experience, powered by a custom Laravel eCommerce backend and optimized for SEO and performance.

  • Industry
    Ecommerce
  • Services
    Book selling
  • Business Type
    Ecommerce
  • Website
    Explore the Site
website

The concept

We crafted a responsive, full-stack eCommerce platform featuring custom CMS capabilities, intuitive UI/UX for book lovers, flexible payment and delivery integrations, and advanced site performance optimization, all tailored for literary commerce and content discovery.

  • Reader-Centric UI/UX Design & Responsive Layout
  • eCommerce Platform with Custom CMS Integration
  • Performance Tuning, Payment Flexibility & Delivery Optimization

Client's goal

The client sought to establish itself as the premier digital destination for literary enthusiasts in Romania by merging a rich content ecosystem with a high-performance, scalable bookstore platform. The client aimed to enhance user engagement, streamline purchase journeys, and expand their catalog with an easy-to-manage backend to support rapid growth.

challenge

Our strategy

We formulated a clean, immersive reading and shopping experience balancing content discovery with conversion efficiency. By leveraging Laravel for robust backend architecture and integrating personalized browsing and recommendations, we delivered a platform that boosts user retention and scales dynamically. Our SEO-centric approach ensured improved organic visibility through optimized site speed, structured navigation, and rich metadata implementation.

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solution-right

Features delivered

A tailor-made content management system empowering editors to curate literary reviews, author bios, and book highlights seamlessly alongside the product catalog.
Intuitive, minimalistic design optimized for desktop and mobile reading with clear navigation paths and personalized book recommendations.
Flexible multi-category inventory management, seamless payment gateway integrations, and efficient order processing tailored specifically for book sales.
Streamlined logistics with automated shipment tracking and secure, versatile payment options enhancing purchase convenience.
Advanced optimization resulting in a 40%+ improvement in Core Web Vitals scores, faster page loads, and elevated SERP rankings, driving increased organic traffic and engagement.
features
typography
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Clean metrics achieved

Optimized site architecture and content led to a 35% uplift in organic search traffic within 6 months post-launch.
User flow enhancements and checkout optimizations boosted conversion rates by over 25%, significantly increasing online book sales.
The Laravel-based modular architecture supports expanding inventory without performance degradation, ready for long-term growth and content expansion.
Personalized recommendations and reader-centric design contributed to a 20% increase in average session duration and repeat visits.
Hear from our clients

See what clients are saying

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The AT team was very professional and always readily available to assist. The final result of my website was exactly what I was looking for. They’re highly skilled in all aspects of WordPress design and storefront development, including payment gateway integration. I’d highly recommend them to anyone looking for a developer for a similar project.

Theo Manifavas
Theo Manifavas

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Very happy with the team’s quality of work. Will definitely hire them again.

Mark Pratley
Mark Pratley

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They’ve put in a lot of hard work on our project, and it is very much appreciated.

Robert Boldt
Jason Landry, Robert Boldt

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Great work on this Laravel development project. I enjoyed working with them — communication was top-notch, all deadlines were met, and their skills were solid.

VA
Vikram & Adarsh

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We completed all work as planned. ArsenalTech is an excellent company with skilled developers and designers who work hard, even on challenging tasks. We're still working with them and have long-term plans for future projects. Great work as always! Finished on time. We’ll continue collaborating on future projects. Definitely among the top talent on Upwork.

Nathan Riley
Nathan Riley

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Mehul and his team did a great job at managing these project tasks. Unfortunately, we had to cancel early due to budget reasons but otherwise we would have been glad to continue working with Mehul. Thanks for the great work you provided and positive attitude that you brought to work everyday.

Joshua Aguirre
Joshua

quote

Team ArsenalTech was always professional and supported me with everything I needed. In addition to their technical expertise, they also demonstrated integrity and strong values. Great work by a great team!

Roberto Rovigati
Roberto Rovigati

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